Highly skilled and dedicated sales
and marketing executive offering an impressive 17-year
background in the strategic leadership of national and
international markets.
Exceptional understanding of
international sales strategies. Able to provide comprehensive
solutions and direction in cross-cultural environments. Fluent
in French, German and Japanese.
Computer proficient in a wide range of operating systems and
software programs.
EXECUTIVE
VICE
PRESIDENT; NATIONAL
& INTERNATIONAL
SALES
ABC, Inc., Any
City, State
May 2005 – Present
Guide corporate strategies for the development and
implementation of infrastructures in sales, marketing, research
& development, engineering, manufacturing, finance, and
administration.
Developed sales/marketing plan in support of investor
management of a $10M sales objective.
Increased annual sales revenue by $5M within 17
months by establishing OEM and international distribution
channels.
Maximized profits through efficient vendor negotiations and
contracts, and the identification and reduction of gratuitous
cost factors.
Company is currently recognized as #1 in the Industry, from
a previous 24th position.
VICE
PRESIDENT
OF
SALES
& MARKETING
DEF Corporation, Any City, State
February 2003 – April 2005
Brought on board to rescue failing sales, rejuvenate
ineffective marketing programs, and resolve international
logistics and U.S. Customs issues.
Generated $2.7M in targeted business within six
months.
Developed and implemented strategic sales and marketing
solutions with financials to support a $3M increase in
new business revenue.
Prepared annual updates to the marketing policy and assisted
in preparation of annual fiscal plans.
Negotiated contractual terms and provided consult to
information providers in all principal decisions. Reviewed
current contracts to determine modifications, renewals and
terminations as situations dictated.
Contributed to the recruitment, training and retention of
top-caliber sales professionals, and developed a team that was
proficient in all levels of sales and marketing operations.
DIRECTOR
OF
INTERNATIONAL
SALES
GHI Company, Any City, State
January 1999 – February 2003
Conducted bottom-up reorganization of international sales in
preparation of major project release.
Bolstered sales and marketing efforts to produce a 45%
increase in prospects through the launch of two new products via
trade shows, magazine ads, and direct mail campaigns.
Implemented a first-of-its-kind international distribution
training program for Asian and European distributors, generating
a solid interest in company products in overseas markets.
Developed promotional opportunities to increase income
generation and sales, achieving an overall growth of 78% in the
first year.
Directed and maintained a $1.5M marketing budget.
Instituted a system of team leads to organize, operate and
mentor production team. Team leads were established in sales,
marketing, product development, customer support, and systems
engineering.
EXECUTIVE
MANAGER; IMPORT/EXPORT
MERCHANDISING
JKL Incorporated, Any City, State
December 1994 – December 1998
Managed largest revenue producing business unit, generating
over $24MM in annual revenue.
Identified new import product opportunities, evaluated
domestic buying offices and reduced overhead cost by over 40%.
Coordinated team marketing activities to receive top
national performance recognition at 400% of shipped unit
business plan.
Saved $350K in operating costs through the development and
implementation of an automated system to track, evaluate and
reduce product deficits.
Researched and designed new advertising program to utilize
$250K of co-op advertising, successfully increasing sales and
market penetration of suppliers in the $2M
to $4M range.
Negotiated with U.S. and international companies to create
strategic export programs that succeeded in exceeding sales
targets while ensuring high standards of service and quality.
MANAGER; SALES & RISK MANAGEMENT
MNO Inc., Any City, State
January 1990 – November 1994
Successfully positioned company to emerge from bankruptcy
through diversification, creation of effective reporting, and
development of risk analysis procedures in both marketing and
merchandising.
Introduced strategic merchandising plan that met the unique
needs of a high level client and a specific market segment,
increasing gross margin by 3.5 points and securing $24M
in sales.
Directed formulation of franchise and distributor
agreements.
Led a professional team of 125 sales executives in eight
countries.
Good luck in your job search!
Sue Campbell,
1st-Writer.com - over 15 years
experience helping clients achieve their career and business goals. Feel free to
e-mail me with any questions
you may have. I'll be glad to help!
1st-Writer.com
®
P.O. Box 1128, Keystone Heights, FL 32656-1128
®
(904) 806-6450 ®
E-mail Sue Campbell
